While the slate of advertisements rolled out during the Super Bowl is a cultural event unto itself, you can’t attentively watch them all: You have plates to refill, prop bets to place and blown calls to bemoan. Here’s a list of anticipated spots worth shushing your companions to watch.
We recommend that you mix up a cocktail perfect for the team of your choice. Seahawk fans should try our take on the Last Word. Patriot supports can shake up a Ward 8.
6 Super Bowl LX Commercials You Won’t Want to Miss
Rocket
If you saw the social-media buzz surrounding Lady Gaga’s rendition of the Mister Rogers’ Neighborhood theme song, you may not have known you were seeing a preview for a Super Bowl spot. The pop idol’s cover of the classic (and Pittsburgh-penned) tune is part of a commercial by the real-estate company Rocket.
Budweiser
Horse lovers, take note: The famous Clydesdales frequently featured in Budweiser’s advertisements will be present this year. What’s more, teaser ads have promised that the horses will befriend a bald eagle. Know that there’s no shame in crying over animal friendship … even if that friendship exists to sell beer.
Squarespace and Grubhub
We don’t know exactly what will be in these company’s ads, but we know they’ll be well made — thanks to a big-name director. Both Squarespace and Grubhub announced that their spots will be helmed by Yorgos Lanthimos, director of Oscar winners Poor Things, The Favourite and current nominee Bugonia. Lanthimos’ favorite collaborator, actress Emma Stone, will make an appearance in at least one spot, having appeared in a teaser from Squarespace.
Hellmann’s
This one’s already out online: Andy Samberg plays “Meal Diamond” in a parody of Neil Diamond’s Sweet Caroline, dubbed Sweet Sandwich Time. Get ready to have either the original or the spoof in your head for a few days … and to crave a trip to the deli. Oscar nominee Elle Fanning also appears in the ad.
Manscaped
We don’t know if this counts as an ad to watch or one to avoid, but grooming company Manscaped has teased something … strange. In a commercial set to run before kickoff, the company will showcase a new (or at least one-night-only) mascot: An anthropomorphic hairball. Approach with caution, if not a bit of curiosity.
While you’re here, prepare for the Super Bowl with our complete guide taking you through the best recipes and party tips!
Story by Sean Collier
Photo Courtesy of Budweiser
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